When you want to sell your property, you have to consider how to market and attract potential buyers. First, you will want to inform the public about the qualities and attractiveness of your home or condominium. Select a general real estate company to help. Choose a company with a good reputation; one that is well thought of in the community. You’ll want to work with respectful real estate agents and brokers. Make sure to choose a company with a business approach that reflects you and your home, as well as the service you would expect to receive if you were purchasing your next dream home.
Meet the agents in the company and get to know them. Work with a sales agent who understands your vision and is working with your goals in mind. Your agent should inform you about trends in particular developments or price ranges and provide you with comparisons to illustrate where your property fits in the market.
Timing is everything. There are seasonal sales trends and property values. Pay attention to what time of year you list your property so you can target the seasonal buyers seeking the type of property you are selling.
There is a diverse market in Los Cabos and you may only be familiar with a small part of it. Ask your agent to give you real estate comparisons in your development, as well as what the US dollar buys in the Los Cabos market.
Your real estate agent should also provide you with an understanding of your tax obligations as it relates to capital gains. Once you and your agent determine the best list price, you should get an idea of what you will pay in taxes and commissions upon its sale. This will help you project what offers you’ll be looking for and what you will accept, in addition to figuring out your return on investment.
Once you sign a contract with an agent, your agent will request documentation of your real estate to accurately market and reflect the property legally. You will be asked to provide the following documents:
Copy of your identification (passport & drivers’ license)
The Fedeicomiso or Escritura of the property (Trust)
Copy of your acquisition of property fee paid when purchased
Copy of last payment of bank trust fees and Last Property Taxes paid
Receipts of payments of maintenance, HOA, property management fees, facturas (legally registered invoices) of renovations and/or enhancements
Copy of closing fees, notario fees, manifestation of construction and building permits
Your commissions are paid to the agent and real estate company to manage
the marketing and operational costs associated with selling your property.
Who works for you?
There are many people available to help you market your property. There are real estate agents who manage tours, select advertising venues and market the property to other members of the MLS; there are also administrative professionals who handle and audit your property’s legal documentation and assist in tooling agents with materials to support the sale and promotion, as well as coordinating open houses and designing marketing materials. The legal advisor of the real estate agency prepares documentation and ensures that your property is well protected and represented with respect to ownership, property boundaries, taxes and documentation, preparing powers of attorney and calculating your capital gains obligations.
It’s a good idea to get to know your agency’s legal advisor because they maintain a strong relationship to the licensed and governmental officials involved in the transfer end sale of your property.
Beyond the services of personnel, your commissions also provide budget for print, electronic and Internet medias, and networking or promotional events hosted to promote your dream home when it’s on the market.